Australian VoIP Takeoff Delayed


VoIP will be the next big thing in Australian telecommunications, but not until the speed of braodband catches up with the technology.

So says the senior national marketing executive for Uniden, Brad Hales,
in response to a new Australian Communications and Media Authority (ACMA) report.

The report discusses telecommunications and media plans in regard to the the new digital economy.

It states: “Increasingly generous data allowances are being offered to consumers. These include internet and VoIP bundling as telecommunication providers compete for new business in the rapidly changing digital world."

Current.com.au asked Mr Hales how the mobile and smartphone industry was being affected.

He said his company was intently watching the evolution of digital communication.

“VoIP will be the next big thing in telecommunications but this is still a couple of years off," Mr Hales explained.

“As a company we have supporting products and are waiting to see what will happen, but at the moment the Australian infrastructure to support VoIP is not up to speed.

"VoIP will take off when the National Broadband infrastructure is rolled out and Australia’s internet speeds are acceptable compared with worldwide standards.

Uniden research suggests VoIP uptake is being hampered by poor voice clarity and a lack of reliability. VoIP must first offer reliable, high-quality calls in order to compete with traditional fixed line services.

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